Quick shots
Zendesk Sunshine launch
Brand strategy, concept, copy (in collaboration). To announce a brand-new CRM platform, Zendesk Creative produced a multi-channel campaign including web, outbound marketing, out of home, and events.
Brandland
Copywriting, guidelines strategy. This is a webpage that incorporates all our brand guidelines. Really a big struggle, but a way to make the brand more equitable. How do you know what quality looks like here versus taste? How can we allow every engineer to see why we write things the way we do? This is where it lives.
The Zendesk Suite
Creative lead. Revamped positioning, art direction, and web presence for the brand-new Zendesk software suite.
International Women’s Day
Concept, production (in collaboration). This video was created to celebrate International Women’s Day at Zendesk. I conducted the interviews.